Tag: AI Companions、Human Relationships、Subscription Economy

  • 1 in 34 Japanese Households Has at Least ¥100 Million ($667,000) in Net Financial Assets

    And that excludes the value of their home.

    According to Nomura Research Institute (NRI), an estimated 1.653 million Japanese households met that threshold in 2023.

    The definition matters: financial assets such as deposits, shares and investment funds, minus liabilities. Property values are excluded. Debts, including mortgages, are still deducted.

    But what caught my attention was who some of these households were.

    NRI identified ordinary salaried workers, often in their late forties and fifties, whose investments had grown enough to bring them into the wealthy category.

    Some had built their portfolios through employee share plans, defined-contribution pensions and NISA, Japan’s tax-advantaged investment accounts.

    Their financial position had changed. Their everyday lives often had not.

    NRI describes these households as continuing to live within their salaries, maintaining much the same lifestyles as before.

    You might notice a colleague’s promotion. You are much less likely to notice the portfolio they have been building alongside their career.

    That is why I find the distinction between “employees” and “asset owners” less useful than it first appears.

    The same person can be both.

    A salary tells us what someone earns from work. A job title tells us what they do. Neither tells us much about what they own.

    There are limits to this story. Rising markets helped these households cross the threshold; falling markets can reverse that. These findings do not mean that every worker has money left to invest, or that all wealthy households built their assets from salaries.

    But they reveal a side of Japan that salary comparisons alone tend to miss.

    For some households, employment has financed a growing ownership stake in businesses, allowing them to share in growth that never appears on a payslip.

    (Source: Nomura Research Institute, February 2025; estimates for 2023. Illustrative exchange rate: USD 1 = JPY 150.)

  • Japan welcomed 42.7 million international visitor arrivals in 2025. Yet Japanese overseas travel remained 27% below 2019.

    Same airports. Two very different recoveries.

    Before calling Japan “inward-looking,” I would look at what a trip costs a household earning yen.

    Using annual average exchange rates, a US$1,000 expense cost roughly:

    • 2019: ¥109,000
    • 2025: ¥149,600

    That is 37% more yen for exactly the same dollar price—before any increase in hotel rates or restaurant bills.

    For a family saving for a holiday, that difference can determine whether the trip happens at all.

    JTB’s 2026 survey puts numbers behind that pressure. Among respondents planning no overseas travel:

    • 36.5% cited high travel costs.
    • 26.5% cited a tight household budget.
    • 21.2% cited the weak yen.

    Multiple answers were allowed.

    Money is not the only reason people stay home. But choosing not to travel and being priced out are different things.

    The weak yen that stretches a visitor’s budget in Japan also shrinks a Japanese household’s budget abroad.

    What have you seen in your own country: people losing interest in overseas travel, or struggling to afford it?

    Sources:

    JNTO — Visitor arrivals and Japanese overseas departures
    https://lnkd.in/gsbnjfXh

    JTB — 2026 Travel Trends Outlook
    https://lnkd.in/eNiCymD9

  • Japan’s Stock Market Rose. Who Owned the Upside?

    By March 2026, foreign investors owned a record 34.7% of Japan’s stock market by value—the largest investor category in the share ownership survey.

    Japanese individuals held 17.4% directly.

    That ownership gap deserves a place in the story of Japan’s corporate revival.

    The familiar version is about buybacks, higher dividends and boards under pressure to take their cost of capital seriously. But the benefits of higher share prices follow ownership, wherever the shareholders happen to live.

    Foreign investors held a larger direct stake than any other investor category. They were major beneficiaries of Japan’s rising equity values.

    For Japanese households, participation depended on what they owned.

    At the same date, households held ¥1,126 trillion in cash and deposits—roughly 93% of the combined market value of the companies covered by the survey.

    Nearly the entire market capitalization of Japan’s stock market, held in cash and deposits.

    Those deposits provide liquidity and security. They can earn interest. What they cannot do is rise in value alongside the companies whose shares are appreciating.

    A household can live through a stock-market boom without seeing that boom reflected in its savings account.

    The latest annual trading figures sharpen the contrast. In the year to March 2026, TOPIX rose 31.6%. Overseas investors bought a net ¥10.3 trillion in shares, while individuals sold a net ¥4.8 trillion.

    Some sellers will have taken profits. And direct shareholdings understate household participation: investment funds and pensions also bring the benefits of ownership into Japanese homes.

    Still, those benefits reach households unevenly. A family with substantial equity exposure participates very differently from one whose financial assets are mostly deposits.

    As a Japanese investor living in Kuala Lumpur, I find that more revealing than another headline about the index.

    Foreign investors owned a substantial part of Japan’s recovery. Many Japanese savers had much of their money in assets that could not participate in it.

    Making companies better investments is one achievement. Turning that progress into broadly shared household wealth is another.